Evaluation Task Two: How effective is the combination of your main product and ancillary texts?

The two images on the left were taken from the finished music video and the two images on the right were taken from the digipak.

The first image relates to the photo of Debbie with her eyes closed. Both photos show the continuity of the colour pink as our motif. This photo of Debbie is used for the front of the digipak as we want our artist/brand to be associated by the colour pink, especially as our target audience are mainly young girls. One reason we chose to use the colour pink is that it is a bright and energetic colour.

The remaining images were used to present her "normal" life, as a teenager. In the digipak, we didn't want to only focus on her life as a singer, as that isn't the message we want to convey.

The magazine advert and digipak were made to be very similar as to create a brand. Again, we used the colour pink for the title and also for the logo. There is a clear background in both the digipak and magazine so that the main focus is on our singer and the colours.